If you would like to keep the Battleship Grey palette scheme, that is cool, maybe make the logo a deeper red, like scarlet with maybe some blue.

I love the software, you know this.

Cheers,
will

Thank you for your comments. I never looked at the colors as a purple, more of a red, but I can see that. In my defense, I didn’t lay out this color scheme, it was just a stock stylesheet from a WordPress theme. I added the dark red buttons, charts, links etc from there.

Your strapline “What gets measured, gets improved” is a strong proposition which gives a clear idea of what you are about. BUT the italic font emasculates it and embedding it inside a block of darker grey means that it tends to disappear.

And now the bad news: I didn’t like the color scheme at all. That purple doesn’t remind me of Imperial Rome, it just looks like dried blood. I’d lost it in favor of the colors chosen for the Adaptifier logo.

In fact, using the shades from that logo throughout your site would provide a pleasing consistency to the site as a whole.

Apologies for frankness – but, as a Brit, it isn’t often I get the chance to express an honest opinion (or to dip a toe into the unfamiliar waters of US orthography).

Best wishes,

Leo